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Marketing
Marketing is the act of satisfying and retaining . It is one of the primary components of and .
Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses () or directly to consumers (). Sometimes tasks are contracted to dedicated marketing firms, like a , , or . Sometimes, a or government agency (such as the ) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. ), food from a specific area, or a city or region as a tourism destination.
Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrounding the product, the results of and , and the characteristics of the product’s target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements.
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