How to Increase Leads on LinkedIn

LinkedIn is the world’s largest professional networking platform, making it a goldmine for lead generation if leveraged effectively. With over 722 million users worldwide, LinkedIn provides unparalleled access to a massive audience of engaged professionals. This makes it an extremely valuable channel for businesses looking to increase leads, accelerate their sales cycle, and boost revenue.

In this comprehensive guide on How to Increase Leads on LinkedIn, we will explore 10 proven B2B lead gen tactics tailored specifically for getting more high-quality leads on LinkedIn. Whether you want to generate more inbound leads, connect with key decision-makers, or take your LinkedIn lead generation results to the next level, this guide will overview actionable strategies for the success of LinkedIn lead gen. Follow our step-by-step playbook to drive real results and demonstrate how LinkedIn can become a predictable channel for hitting your lead goals.

Set Up an Optimised LinkedIn Company Page

An optimised LinkedIn Company Page is your brand’s hub on LinkedIn. Take time to completely fill out all sections and optimise each element, including:

Linkedin Prospect Generation is like finding new friends on linkedin who might be interested in your business or products. it’s a way to grow your network and find potential customers.

Essential Page Elements

• Cover image – Use a professional, high-quality image that represents your brand. Include your logo.
• Profile photo – Upload your logo as your profile photo.
• Background photo – Display images of your office, products, services, or team.
• Description – Briefly explain what your company does and your value proposition. Include keywords.
• Website URL and Contact info – Drive traffic to your site. Make it easy for visitors to contact you.

Section	Best Practices
About	Fully complete, including company details, story, mission, team size, specialities
Life tab	Showcase your work culture with photos and videos
Products tab	Feature your products and services with descriptions

Having an optimised Company Page provides the foundation to increase your visibility and credibility on LinkedIn.

Expand Your LinkedIn Network

Growing your LinkedIn connections should be an ongoing effort:

• Connect with employees and colleagues – Have your team add new connections regularly.
• Engage with customers and partners – Especially those who influence purchase decisions.
• Follow companies in your industry – Cross-promote content and build relationships.
• Join relevant LinkedIn Groups – Provides access to your target audience.
• Connect with prospects – Send personalised invites explaining why you want to connect.

The more extensive your network, the greater your opportunities are for new business leads.

Encourage Employees to be Active Advocates

Your employees can be powerful brand advocates on LinkedIn. Encourage them to:

• Fully optimise their profiles – Complete sections, include rich media and share career updates.
• Engage regularly – Like, comment, and share company posts often.
• Publish posts – Share company news, events, achievements, and thought leadership.
• Recommend colleagues and the company – Personal recommendations can boost credibility.

Benefit	Employee Advocacy Example
Expand reach	Employees have an average of 7x more connections than company pages
Increase engagement	When employees share content, it receives 8x more engagement on average
Enhanced credibility	Recommendations and shared connections from employees boost trust and credibility

Leveraging your team on LinkedIn can significantly multiply your marketing and lead generation impact.

Publish Valuable LinkedIn Articles

Publishing long-form posts on LinkedIn allows you to demonstrate thought leadership and authority around topics and keywords. To generate more leads:

Optimise Articles for Lead Generation

• Include targeted keywords naturally within your article content
• Format posts for easy skimming with clear headers, short paragraphs, and bullet points
• Insert relevant calls-to-action (CTAs) like contacting your sales team, requesting demos, downloading offers
• Implement tracking UTM parameters to monitor traffic sources and conversion rates

Promote Your Articles to Increase Reach

• Share posts across your Company Page and employee accounts
• Repurpose article content into multiple formats such as a blog, videos, graphics, etc.
• Run sponsored content campaigns to boost visibility to targeted audiences
• Send article links via email, newsletters, and website banners to drive additional traffic

Publishing regular, high-quality articles that provide value for your audience can generate significant lead growth over time.

Utilise LinkedIn Groups to Connect with Prospects

LinkedIn Groups are focused on topics, industries, interests, alumni groups, and more, enabling you to engage with your target audience directly in a community setting. Ways to leverage Groups for leads include:

• Join Groups where your audience is active – Monitor discussions and share relevant expertise when possible.
• Create your own Group to establish yourself as an industry thought leader.
• Advertise within selected Groups if their rules allow promotional posts.
• Offer exclusive content or offers to Group members only to incentivise sign-ups.
• Pay attention to Group analytics to identify which Groups yield the most new prospects.

Posting valuable insights, responding to discussions, and connecting directly with Group members can lead to qualified sales opportunities over time.

Run Targeted LinkedIn Ad Campaigns

LinkedIn advertising enables you to get your content, offers and calls to action in front of your ideal audiences in a measurable way.

LinkedIn Ad Types

Ad Type	Description	Use Case
Sponsored Content	Appears in the feed next to organic posts	Brand awareness, content distribution
Sponsored InMail	Direct messages sent to members’ inboxes	Personalised outreach, event promotions
Text Ads	Text-based ads displayed on the right rail	Branding, clicks to website, lead gen
Dynamic Ads	Highly targeted ads based on member actions	Remarketing, audience expansion

You can target ads by location, company, industry, job title, interests, and more. Implementing conversion tracking pixels also allows you to optimise ads directly for lead generation.

Host or Sponsor LinkedIn Events

In-person and virtual events on LinkedIn enable you to:

• Establish thought leadership on popular topics and trends
• Share insights and expertise with audiences interested in your offerings
• Generate new leads from event sign-ups and follow-ups
• Build relationships and brand awareness through direct engagement
• Gather data and feedback to improve products and services

Promoting your events across LinkedIn, employee networks, email, and other channels can attract strong attendance and increase lead capture.

Offer Lead Magnet Content Offers

Creating lead magnet content incentivises visitors to exchange their contact information for access to exclusive content. Effective lead magnet examples include:

• Ebooks, whitepapers, case studies
• Templates, guides, tip sheets
• Assessments, calculators, quizzes
• Video tutorials, webinars, courses
• Research reports, industry analysis
• Cheat sheets, checklists, workbooks

Lead Magnet Best Practice	Details
Provide true value	Content should solve problems and fill knowledge gaps
Gate access behind contact forms	Only send content once the form is submitted
Promote widely	Share across website, emails, social posts, ads
Segment and personalise	Send targeted follow-ups based on their interests

Developing a library of lead magnet content centred around your ideal customers’ needs will generate more sales-ready prospects over time. Unleashing LinkedIn Automation for Lead Generation is like letting a robot do the hard work of finding new customers for you on LinkedIn. It’s a smart way to grow your business without doing all the work yourself. Producing Lead-Generating LinkedIn Posts means creating posts on LinkedIn that attract people to your business. It’s like making a sign that says “Come here, we have what you need!”

Salesforce for LinkedIn Lead Generation is a tool that helps businesses find new customers on LinkedIn. It’s like a magnet that attracts potential clients to your business. Overseeing LinkedIn Real Estate Prospects means watching and managing potential real estate opportunities on LinkedIn. It’s like being a boss of finding houses or buildings to buy or sell on LinkedIn.

Request Introductions to Warm Leads

The 2nd-degree connections within your network can facilitate introductions and referrals to leads you may not have direct access to otherwise.

Ways to leverage your network’s relationships:

• View 2nd/3rd degree profiles – Identify target companies, titles, groups, and interests
• Request introductions via messaging – Explain why you want to connect with someone
• Export list views to spreadsheets – Track outreach progress over time
• Offer referral incentives – Giveaways, discounts, and rewards for successful intros
• Tag and save relevant profiles – Easily follow up with new introductions

While introductions don’t guarantee sales conversations, they provide a warmer way to start engaging new prospects already within your network.

Retarget Website Visitors on LinkedIn

If prospects visit your website, that indicates initial interest in your brand. Retargeting these visitors lets you stay on your mind and continue nurturing them into sales opportunities.

LinkedIn Website Retargeting

To set up LinkedIn retargeting campaigns, you need to:

1. Install the LinkedIn Insight Tag on your website pages
2. Build target audience lists within Campaign Manager based on page views, actions, and more
3. Create LinkedIn ads and sponsored content tailored to different audience segments
4. Continually test and optimise your ads to improve relevance and conversion rates

Combining website analytics with LinkedIn advertising provides a powerful means to reconnect with, nurture, and convert more of your website traffic into leads.

As the world’s largest professional networking platform, LinkedIn offers tremendous opportunities to increase leads if you implement the right strategies. By optimising your Company Page, utilising LinkedIn Groups, running ads, hosting events, retargeting website visitors, and creating gated assets, you can demonstrate thought leadership and systematically grow your LinkedIn leads over time. We hope this guide on How to Increase Leads on LinkedIn has provided actionable tactics to take your LinkedIn lead generation to the next level. Focus on providing value, deepening engagement, capturing contacts, and nurturing relationships to maximise your sales pipeline.

Ready to Skyrocket Your LinkedIn Lead Generation?

As the leading B2B sales agency in the UAE focused exclusively on helping businesses maximise LinkedIn for lead generation, Lou Assist has an unmatched track record of results.

We don’t just understand the emerging best practices – we’ve developed many of them.

If you’re looking to take your LinkedIn lead gen to the next level, request a quote today to learn about our:

• Comprehensive LinkedIn Audit & Strategy Roadmap
• Optimised Company & Employee Profiles
• Targeted Lead Generation Campaigns
• Sales Navigator Setup & Optimization
• Automated Lead Engagement
• Real-Time Performance Tracking & Optimization

With no competitors in the market, Lou Assist is uniquely positioned to deliver unmatched LinkedIn visibility, pipeline growth, and sales conversions tailored specifically to UAE B2B brands.

See for yourself – request a complimentary quote now to unlock our proprietary lead gen process and technology stack. Let’s connect and grow your business.

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