LinkedIn is the world’s largest professional network and an incredibly powerful platform for B2B marketing. Unlike other social networks, LinkedIn users are there for professional reasons – networking, staying up to date with their industry, researching products and services, and looking for new business opportunities.
This makes LinkedIn an unparalleled channel for B2B lead generation and sales prospecting. In fact, 80% of B2B leads come from LinkedIn, and 95% of B2B buyers use LinkedIn during their buying journey.
LinkedIn marketing refers to the strategies and tactics used by B2B companies to connect with their target audience, build relationships, raise brand awareness, generate leads, and ultimately drive revenue via the LinkedIn platform. This includes both organic content marketing efforts as well as paid LinkedIn advertising.
The Power of LinkedIn Marketing for B2B Success
LinkedIn marketing delivers results by allowing you to:
- Target Your Ideal B2B Customers
With its depth of user data and a suite of targeting options, LinkedIn makes it possible to reach your exact ideal customers – by company, job title, industry, skills, groups, and more. No more wasting budget and effort marketing to irrelevant audiences.
- Establish Thought Leadership
You position your company and employees as trusted thought leaders by consistently publishing valuable insider content, insights, and expertise via LinkedIn. This builds brand equity and preference for your business.
- Generate High-Quality Leads
The leads you generate through content marketing and ads on LinkedIn convert at significantly higher rates because they come from professionals actively looking to engage with solutions like yours.
- Accelerate Deal Cycles
Buyers are up to 50% through their journey before even reaching out to a sales rep. By engaging your prospects early in the process via LinkedIn, you can shorten deal cycles by weeks or months.
- Enhance Sales Prospecting
LinkedIn is a goldmine of intel to help sales teams connect with their ideal prospects, uncover lead opportunities, and personalise their outreach for massive response rate boosts.
- Expand Your Reach
Tap into the powerful social element of LinkedIn by harnessing employee networks and LinkedIn groups related to your industry. This allows you to get your messaging and content in front of many more of your target customers.
The LinkedIn Marketing Results We Deliver For B2B Brands
As a LinkedIn-certified agency and official LinkedIn partner, Link Prospects has unmatched expertise in translating LinkedIn marketing programs into tangible business growth for B2B companies.
We take a highly data-driven approach, leveraging advanced analytics and optimisation to ensure your LinkedIn presence, content, and ads drive maximum results.
Our B2B clients see outstanding returns from their investment in LinkedIn marketing, including:
- Lower Cost Per Lead
We help you generate leads at scale for a fraction of the cost of other channels. For one client, we lowered their cost per lead from $200 to $12 in just 6 months.
- 100-200% Lead Volume Growth
By fine-tuning content and ad strategy, we consistently double or triple the number of quality leads clients capture monthly via LinkedIn.
- Higher Lead Conversion Rates
The leads from LinkedIn convert into sales at 2-3x higher rates due to our nurturing and sales alignment process.
- Bigger Deals
Our LinkedIn content marketing helps you engage and nurture accounts proactively, leading to larger deal sizes and enterprise contracts.
- Expanded Sales Prospecting
We uncover 5-10 hot new sales apps per month for every AE by mining LinkedIn for buyer intel and targeted outreach.
- Soaring Deal Velocity
By marketing and selling simultaneously on LinkedIn, we accelerate deal cycles by 30-50% for a faster closed revenue.
Elements of a High-Impact LinkedIn Marketing Program
Link Prospects custom-builds comprehensive LinkedIn marketing programs comprised of the key elements proven to deliver results, including:
LinkedIn Content Marketing
Strategic content published directly onto LinkedIn company/showcase pages and employee profiles. This establishes thought leadership, generates organic reach, and nurtures prospects.
- Content Strategy & Optimization
- Industry Insights & Thought Leadership Articles
- Evergreen & Topical Blog Content
- Infographics, eBooks & Lead Magnets
LinkedIn Company Branding
Properly optimise and enhance your LinkedIn company page to reinforce your brand, communicate your value proposition, and build credibility.
- Company Page Optimization
- Showcase Pages
- Career Pages
LinkedIn Employee Branding
Elevating your team as subject matter experts and humanising your company by optimising employee profiles and facilitating content sharing.
- Profile Optimization
- Content Amplification
- Employee Advocacy Enablement
LinkedIn Advertising
Running Sponsored Content, Sponsored InMail, and Text Ad campaigns to boost content reach, convert followers into leads, and expand prospecting.
- Sponsored Content Ads
- Sponsored InMail Campaigns
- Text Ad Campaigns
- Audience Expansion & Targeting
LinkedIn Lead Gen Forms
Embedding lead capture forms into LinkedIn posts and ads allows prospects to convert into first-party leads easily from directly within the platform.
LinkedIn Analytics & Reporting
Converting LinkedIn campaign data and company page analytics into actionable insights to inform ongoing optimisation and strategy enhancements.
Why Choose Link Prospects As Your LinkedIn Marketing Partner?
As the leading LinkedIn-certified agency in the region, Link Prospects is the ideal partner to boost your LinkedIn marketing for B2B sales success.
- Unmatched LinkedIn Expertise
With exclusive access to insider training, our consultants maintain more LinkedIn certifications than anyone in the region. We know the platform and latest optimisation best practices inside out.
- Proven B2B Specialisation
We focus solely on fueling B2B lead generation and revenue growth through LinkedIn. Our strategic perspective and technical know-how are honed from years of working with complex B2B organisations.
- Tailored Company Growth Strategy
We take the time to understand your business, goals, and audience before developing a tailored LinkedIn marketing strategy aligned with your specific growth objectives.
- Hands-On Program Execution
As your outsourced LinkedIn marketing team, we provide the expertise and do the heavy lifting required to optimise your presence, create engaging content, and run effective campaigns.
- Unrivalled Results For Clients
Our data-driven approach enables us to consistently deliver phenomenal outcomes for every client on LinkedIn in terms of leads, pipeline growth, and sales velocity.
- Seamless Collaboration
We integrate ourselves into your marketing and sales processes through open communication channels and weekly strategy sync-ups to ensure optimal collaboration.
- Targeted Commitment Carried Over
Any monthly hours or budget you don’t utilise gets carried over to the next month. We remain focused on actually delivering ROI, not just burning through your marketing budget.
Key Benefits of Partnering with Link Prospects:
- Special Prices: Enjoy competitive pricing tailored to maximise your return on investment.
- Targeted Commitment: We extend our commitment to the next month for free if targets are not met, demonstrating our dedication to your success.
- Weekly Reporting and Business Reviews: Stay informed with regular updates, ensuring transparency and alignment with your business objectives.
Ready to elevate your B2B LinkedIn marketing strategy? Request A Quote from Link Prospects today and experience the difference between a dedicated, results-oriented approach to LinkedIn marketing. Let’s achieve your marketing goals together!