LinkedIn Messages Examples

Crafting the right messaging strategy is crucial when seeking to generate more qualified leads on LinkedIn, but finding relevant examples can be challenging.

This guide provides examples of effective LinkedIn messages for inspiration to engage your target audience, from compelling subject lines and value-focused body content to calls-to-action that convert.

These examples of what works alongside best practices for optimizing messaging delivery, tracking performance, and iterating based on what resonates will allow you to avoid common pitfalls.

Best Practices for LinkedIn Messages

To create effective, results-driven messaging, incorporate these best practices:

Effective Linkedin Outreach is like making new friends on linkedin to help you with your job or business. it’s about sending nice, interesting messages to people so they want to talk and work with you.

Know Your Goals

Be clear on what you want to accomplish – connect, gather info, close a deal, etc. It shapes how you craft messages.

Personalize Outreach

Use details like current titles, companies, and content shared to show you actually read their profile.

Provide Value

Offer advice, content links, and referrals before any pitch. Helping first leads to better conversions later.

Ask Open-Ended Questions

Questions that spark dialogue around needs/pain points are great lead-nurturing touchpoints.

Adjust Approach

Understand decision-makers vs influencers. Decision makers care about ROI, influencers care about problem-solving value.

DM Pain Points Influencer Pain Points
Total Cost Solving Business Challenges
Implementation Complexity Innovation/Novelty
Security Risks Staying Competitive
Proven ROI Future-Proofing Business

Follow Up

Don’t let conversations die. Follow up on offers, answers, meetings, and pending requests in a timely manner.

Cold LinkedIn Message Examples

Let’s break down some real examples of effective cold outreach LinkedIn messages:

Connection Request Message

Goal: Establish a new first connection on common ground

What They Do Well Why It Works
Personalizes with company details Shows they read your profile
Notes common ground Establishes rapport
Clear call to action Easy to say yes/no to connect request

Example:

Hi (name), noticed you also work in the corporate training space focused on leadership development. As someone who started my career in L&D roles, I’d love to connect if you’re open to networking with fellow training professionals. Either way, hope you have a great rest of your week!

Content Share Message

Goal: Start a conversation by sharing valuable content

What They Do Well Why It Works
Personalizes with project details Shows they read your profile
Shares industry content Provides value to open conversation
Asks open-ended question Gives an easy opening to respond

Example:

Hi (name), I noticed you’re working on digital transformation projects for retail brands on your profile. Thought you might find this CIO Magazine article interesting around digital maturity models for customer experience. Wondering if you’ve used any frameworks like these in your transformation work? Either way, happy to connect and swap lessons learned if there’s synergy there!

Warm LinkedIn Message Examples

Now let’s see examples where you already have some type of relationship:

Follow Up After Meeting Message

Goal: Continue the conversation from initial meeting to advance the sales process

What They Do Well Why It Works
References the previous meeting Continues existing conversation
Recaps key talking points Shows active listening skills
Positions offering a solution Advances potential partnership
Ends with an open-ended question Allows easy response to keep dialogue going

Example:

Jane, really enjoyed our introductory call last week and learning more about the customized sales training programs you’re looking to revamp this year to improve rep retention. As discussed, our new microlearning platform specializes in just that – making sales training more engaging and effective for modern teams. Would love to provide a demo for you this week if your schedule allows it. Are you free on Wednesday or Thursday by chance?

Simple Follow Up Message

Goal: Check in on initial outreach with value offering

What They Do Well Why It Works
Reminds of the initial outreach Triggers memory on what the initial offer was
Resends content shared Allows easy access if they missed it
Checks if it was helpful Gives them a chance to engage further

Example:

Hi Ryan, about two weeks back, I shared an ebook on my firm’s approach to B2B social selling best practices. Just wanted to check back in to see if you had a chance to review it yet and if that content was helpful for your teams. Either way, feel free to reach out directly if you want to riff more on LinkedIn lead-generation tactics that deliver real ROI. Have a great rest of your day!

Following Up With No Response Messages

If dealt with properly, no response can still convert to an opportunity:

Follow Up #1 Message

Goal: Politely check if the message was received

What They Do Well Why It Works
Acknowledges possible overlook Removes assumptions
Conversational tone Comes across authentic vs sales spam
Resends initial outreach Jogs memory on what was shared

Example:

Hi (Name), I’m sure your inbox moves as fast as mine some days and things slip through the cracks. Just wanted to recheck the pricing sheet for our eLearning modules I sent last week in case that email didn’t catch your attention. No worries if you’re not ready to talk details yet, but let me know if it would be helpful for me to resend that overview. Happy to pick up the dialogue whenever the timing is right for you.

Follow Up #2 Message

Goal: Last outreach effort with an open door for future

What They Do Well Why It Works
Avoids desperation Saves relationships for the future by not begging/pleading
Leaves the ball in their court Puts control in their hands
Ends politely Maintains composure and professionalism

Example:

Hi (Name), circling back one final time regarding the proposal I sent last month around partnering to build your organization’s sales analytics dashboards and integration to the current CRM platform. Want to respect your time and interest level, so if my messages haven’t caught your attention or it’s not a priority, no hard feelings if we table things for now. If the need arises later for a measurement partner, I’m always happy to chat. Thanks again for considering the offer, and wish you a great success ahead!

Requesting Services on LinkedIn

If done right, you can even use LinkedIn messaging to hire providers or find job opportunities:

Requesting Services Message

Goal: Quickly communicate project specifics to request quotes

What They Do Well Why It Works
Gets right to details Allows provider to assess fit and bandwidth
Shares timeframe Shows consideration for provider capacity
Ends politely Opens dialogue without entitlement

Example:

Good morning! Came across your profile and really impressed with the website design work you’ve done for software startups. We are currently looking to revamp our company’s WordPress site by the end of Q1 2023. Our budget is 5K, and hoping for an experienced partner who can deliver a lead generation-focused site with modern UI. If you have availability in the next two months, I would love to discuss details over a quick call. Either way, appreciate you considering, and please reach out with any questions!

Job Inquiry Message

Goal: Express interest in the advertised role to schedule an interview

What They Do Well Why It Works
Appreciation Politeness stands out
Tailors skills Matches qualifications to requirements
Inquires politely Comes across as professional vs entitled

Example:

Thank you for recently posting the opening for a Director of Customer Success role. After reviewing the description, I’m very interested in the opportunity, given my 15 years in customer-facing positions, with the last eight specifically in CX and retention. As my resume shows, I have experience building successful customer advisory boards, rollout of customer health score programs, and implementing expansive voice of customer initiatives that have strengthened loyalty. This aligns well with the focus areas you are looking for in a candidate. If you feel I may be a potential fit, I welcome the opportunity to discuss further during a call or interview.

I look forward to hearing from you! Commanding LinkedIn Communication for Professional Triumph means using LinkedIn effectively to succeed in your job. It’s like being a super communicator on LinkedIn to win in your career. Comprehending AI Communication on LinkedIn is about understanding how artificial intelligence talks and shares information on LinkedIn. It’s like learning a new way robots chat and share posts on this professional website.

Crafting the Ideal LinkedIn Follow-Up Message is like writing a friendly note to remind someone you’ve met about your conversation. It’s a way to keep the connection going and show you’re interested in their work. Improving LinkedIn Message Reply Rates means making changes so more people respond to your messages on LinkedIn. It’s like making your letters more interesting so your friends want to write back!

Managing LinkedIn responses means replying to messages and comments on LinkedIn to stay connected with people and grow your network Strategize LinkedIn messaging by planning your outreach carefully Think about what you want to say before sending messages on LinkedIn

Personalize LinkedIn outreach by tailoring your messages to each person you contact Make your outreach stand out by mentioning shared interests or connections on LinkedIn Optimize LinkedIn outreach by making your profile stand out and sending personalized messages to potential connections

LinkedIn message scaling helps you send lots of messages to many people on LinkedIn at once It makes it easier to connect with more people quickly when using LinkedIn for business or networking

Final Words

LinkedIn messaging is a proven B2B lead gen tactic but requires optimized messaging and targeting for success. Apply the examples of LinkedIn messages, formats, metrics and guidelines above to engage your audience better and ultimately convert those connections into sales conversations.

For hands-on help improving your LinkedIn lead generation results through campaign management or coaching, request a quote from Lou Assist today. Our experts can design high-converting messages tailored to your audience and execute ongoing outreach.

FAQs About LinkedIn Messages

Here are answers to some frequently asked questions:

2-3 paragraphs or 150-250 words is ideal. Avoid huge blocks of text.

Early morning between 6-10 AM or after work hours from 5-7 PM tend to perform well.

While there are limits, aim for 50+ qualified prospects messaged weekly to hit lead goals.

For cold messaging, expect 10-25%. With good targeting and messaging, this can reach 40%+.

24-48 hours is typical, but urgency in messaging helps. Follow up politely if no reply after one week.

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